Our first impressions of NJOY are that they specialize and they do it well. NJOY began by perfecting the e-cigarette and that is largely what they are doing today. Their selection is small, but tailored to e-cigarette enthusiasts. They have created a name for themselves in many brick and mortar stores across the United States, making purchasing an electronic cigarette as easy and convenient as purchasing a pack of traditional, combustible cigarettes. Now, they’re expanding their e-commerce presence and making their product available from anywhere in the world. How have they gotten this far in a very competitive, modern vaping market? A passion for their work and a quality that reflects this.